Marketing Guides: Writing A Bio

A bio tells the story of you as an artist, establishes your credentials and distinctly defines your sound to it’s reader. For a fan it provides a point of deeper engagement. For a music professional it provides an essential piece of content from which they can work.

Best Of: January 2021

I ran 5km the other day and my mixed netball team is top of the table. So that’s good. Other things that are good are these incredible new music releases from the first month of 2021.

Best Of: November

For Australian music, November was an explosion. As Melbourne shook loose of its tiresome second lockdown the industry seemed to come alive once more.

How To: Give Welcome To or Acknowledgement of Country

Wherever we gather in Australia, we gather on Country. In doing so we must acknowledge, respect and pay our dues to those past, present and emerging to whom the Country belongs, the Traditional Custodians of the land. Whether this be a show in your living room to 10 people or a music festival of 10,000 people a Welcome to Country or Acknowledgment of Country is essential.

Side Paths to Streaming: A Contemporary Model to Fan Engagement and Monetisation in 2020

Streaming exists, Spotify exists and has market dominance Yes, Spotify destroying one of the few revenue streams musicians have access to is awful, but unfortunately it will continue to exist. It will operate however it chooses until a new technology comes along and makes it obsolete. Like CDs did to cassettes and downloading MP3s did to CDs. Progress will always do just that, progress.

What matters is how artists exist within the framework of the market they are operating in.